I’m Jake Nelson, founder and principal developer at SiteLaunch RVA. Everything we do gets a senior engineer’s care.
I’ve written software for a living since 2017, most recently as a senior engineer and tech lead. Before that, I spent ten years in client relations, customer service, and sales, automating work as I progressed through my career.
Your website should work as hard as you do. We build each one to help people find you, understand what you sell, and ultimately choose your business for their needs.
Business sense, technical skill
20072017
Ten years on the business side
- 2007–2010
Lowe’s distribution center
Trained new hires and tracked team performance on the warehouse floor.
- 2012–2013
Waste Management
Customer service for business accounts across the country.
- 2013
Global Small Business Incubator
VP of Sales, running retail and wholesale sales teams.
- 2013–2015
Rockfarm Logistics
Managed freight and billing for a major client, finding ways to automate data entry, lower costs, and increase customer satisfaction.
- 2015–2017
National Guardian Life
Contracting auditor. Automated the contracting team’s reporting.
2017Now
Writing software professionally since 2017
- 2017–2019
Clinton Electronics
Built a content management system (CMS) from scratch for a security-camera maker.
- 2019–2022
Crossover Health
Led new features on a healthcare app used by patients and clinics.
- 2022–2026
RV LIFE
Senior engineer and tech lead across several teams, building a micro-frontend platform in React and TypeScript. Helped build the accessible design system those teams share.
- 2026
SiteLaunch RVA
Fast, accessible, secure, SEO-optimized websites for Richmond area businesses.
What that means for your site
You talk to the people building your site
There’s no account manager in the middle. From the first call to launch, you work directly with the engineers responsible for your site.
Big-company standards on a small-business site
I’ve led engineering teams on large consumer and healthcare apps. Your site gets the same care for speed and accessibility.
I’ve been on your side of the counter
Before building for the web, I spent ten years across multiple client- and customer-facing roles. I build sites that help you create, inform, and maintain customers and clients.
Verified results
Before launch, I run every page through Google’s Lighthouse test, which scores performance, accessibility, best practices, and SEO. Performance is guaranteed at 95+ on mobile and desktop, and you get the report for all four.
Training and credentials
- Shopify Partner, Shopify2026
- Full Stack Web Development certification, freeCodeCamp2017
- Front End Web Development certification, freeCodeCamp2017
- Business administration, entrepreneurship focus, Rock Valley College2012–2014
More about my work
My full work history and the projects I’ve built are on my résumé and LinkedIn.
Talk to me about your site
Book a free 30-minute call. You’ll be talking to the person who builds it.